Before Aqua Fedora moved into the this small nook in our historic downtown, it was the home of 008, a trendy but over- boutique that mainly catered to the college students and the local TV actresses. Mere mortals like myself, try not to overpay that much for the items we wear, so as much as I liked the previous owner (who were exceptionally nice), I never shopped there. Luckily the new owners realize that the average buyer is looking for something reasonably priced as well as stylish. Aqua Fedora has a trendy feel, but the items they sell aren’t the latest fads even if they are displayed in such a way as to appeal to that type of shopper. (Yes, Virginia, you can look trendy without buying items that will be out of style before you cut the tags off.)
They have a lot of separates, again reasonably priced so that you can mix and match to create an unforgettable look without breaking the bank. Many of the pieces are classically cut which makes them items you can keep in your wardrobe for many years to come. At the same time, they carry unique items that you won’t see anywhere else. Like a fabulous flower ribbon necklace (see display in top picture) that would have sex and the City's Carrie Bradshaw ripping it off the mannequin.
The store also has a wonderful relaxed atmosphere that, with the construction down the street, makes it a welcome oasis.
If you don’t live in Wilmington be sure to check them out online. You won’t find the fabulous necklace mentioned above but you can order many of their items online.
The store does look so inviting. It looks like a comfortable place to shop. Thanks for sharing.
ReplyDeleteLooks like a cool store. Love your pictures of it. I'll have to check them out soon. Maybe we can tool about downtown and find some additional unique places to haunt.
ReplyDeleteThe list of things I want to see next time I hit Wilmington is getter longer...
ReplyDeleteThat looks like a great store to knock around in! I wish we had something similar in my town.
ReplyDeleteJust stopped in the store and spoke with the owner, Jen. She has the flower necklace I mentioned back in stock, so it will be on her website soon. It's fabulous!! You can go directly to the website by clicking on the "green" sentence.
ReplyDeletePaula- Let me know the next Saturday you're free and we'll go. BTW, the library is having a book sale March 20th. call me.
Diane- bring your walking shows when you are in town for your next seminar and I'll take you to all these places. They're all with about 4 blocks of each other and near the college you speak at. We also have a new restaurant that has lots of Vegetarian choices that just opened in the same area.
I have a friend who wears stuff like that and would go nuts in that store.
ReplyDelete